By Bilesanmi Abayomi
After emerging victorious in the recently concluded Big Brother Naija All-Stars edition, Ilebaye “Baye” Odiniya, the 22-year-old winner, has described life as a celebrity as both intriguing and challenging. Baye expressed these sentiments during a meet-and-greet session held in Lagos, where Big Brother Naija (BBN) All-Star housemates commended Moniepoint Inc, Africa’s leading digital financial services provider, for their sponsorship and commitment to delivering exceptional services.
The BBN All Stars, including winner Baye and other fan favorites, gathered to express their gratitude for Moniepoint’s fast, easy, and reliable financial services, which they have been utilizing on personal and business banking platforms since exiting the show. They recognized Moniepoint’s consistency and its dedication to ensuring that everything is “on point.”
Speaking to the All-Star housemates, Tobi Amira, Senior Vice President of Business Loans and Salary Advance at Moniepoint, provided insights into the brand. “We are a digital financial services provider for businesses and individuals. We have built a highly reliable system and offer our services at affordable rates, using technology to promote the government’s financial inclusion agenda. We sponsored this season of Big Brother Nigeria to leverage the synergy between our brand and this iconic reality and entertainment show,” he explained.
During the BBN All Stars edition, the housemates were welcomed by Nigerians and Africans, resulting in a record-breaking 1.53 billion votes throughout the season, marking the largest number of votes cast in the show’s history. Baye secured victory with 30.08 percent of the votes, closely followed by Mercy Eke with 23.48 percent and Cee-C with 23.41 percent.
At a diary session event hosted by Moniepoint’s Director of Content Marketing, Obinna Okerekeocha, the housemates shared intriguing insights:
Baye: Life as the show’s youngest multimillionaire has been exhilarating but also challenging, especially on social media. It’s been all love and support from my fans, and I am working on becoming a better version of myself.
Prince Nelson: Aside from my entertainment pursuits, I am a nerd with a passion for studying science, astronomy, and astrology. I have always aspired to be an astronaut.
Cee-C: Being selected for this edition was both exciting and nerve-wracking. It allowed me to meet new people, something I truly enjoy.
Frodd: Returning for an All-Stars season and witnessing the maturity and composure displayed by fellow housemates was motivating.
Ike: Cee-C is my favorite housemate, and I appreciated Pere’s actions during the season.
Doyin: My mom has been the most influential person in my life, shaping me into who I am today.
Adekunle: My favorite TV series is Game of Thrones, and Tyrion Lannister is my preferred character due to his intelligence.
The housemates also expressed their willingness to partner with Moniepoint to empower more dreams across the nation and looked forward to innovative and value-added services from the organization. Moniepoint Inc’s growing success and recognition in the fintech industry, including its listing by CB Insights and ranking by the Financial Times, underscore its commitment to providing quality financial services to individuals and businesses. Moniepoint has continued to process over $100 billion in 2022 for more than 1.8 million clients, making it a key player in Africa’s digital financial landscape.